SOBER TIDES
Aussie Bloke's Alcohol Freedom Coach
The
I help blokes say goodbye to booze, take back control and feel bloody good about life again!
"Many people dream of doing the impossible and aren't even doing the possible!" -Kevin B Johnston
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welcome
Welcome to Sobertides
G'day, I’m Tony.
For years, I worried about my drinking. I’d make rules—how much I’d drink, when I’d drink—but I always broke them.
The shame would kick in, and I’d drink again to numb the guilt.
It felt like I was stuck on a hamster wheel, going round and round with no a way off.
I quit once using willpower alone—nearly eight years sober.
But here’s the thing: I wasn’t really free. I still thought alcohol mattered, still felt like I was missing out.
Avoiding pubs, avoiding social gatherings, constantly managing the temptation—it was exhausting.
And eventually, after the sudden loss of a dear friend, I relapsed and fell back into old habits.
I just couldn't cope with the emotions. Like many blokes I didn't have any tools to manage my grief, or the regret and shame of breaking my sobriety.
Within no time, I was back where I started, binge drinking and breaking my own rules again.
Then in 2021, everything changed. I came across This Naked Mind by Annie Grace, and it opened my eyes to the truth about alcohol. It wasn’t about willpower or blaming myself—it was about shifting my beliefs. Armed with the tools and science in the book, I reprogrammed my mindset and stopped drinking, for good this time.
No more FOMO, no more hamster wheel, no worries — just freedom.
Now, nearly four years sober, I’ve made it my mission to help other blokes break free from alcohol’s hold.
I get it—it’s friggin' tough when you feel stuck, and the world seems to revolve around drinking.
But I’ve been there, twice (!), and I know you can take back control and live a life that you feel bloody good about.
If this sounds like what you’re after, let’s have a yarn.
To explore how my tailored coaching can help you regain control over your relationship with alcohol, schedule a no-obligation FREE Discovery Call with me today.
About me
"My journey is your shortcut.."
Going back to early 2021, I was several beers into a late Sunday evening session. The thoughts ran through my head like a non-stop tickertape:
Work tomorrow, up at 5 a.m. I should stop now and go to bed.
Why am I doing this, why can't I just stop.. why why why?
No.. Really I should stop, period, get back to where I was 6 years ago.. sober.. but feeling deprived, miserable, white knuckling it.
Just give in to it, you're fine, why bother.
Like a comfortable grey blanket, the thought descended over me.. it's just too f*ing hard.
Like a siren's call to mariners long ago..
Give in.. there is no hope
Its hopeless
Crack another one.
After many years of being alcohol free I had started drinking again. In a short period I found myself exactly where I had left off, binge drinking, hangovers, recrimination, shame.
Especially shame.
My drinking had become the end game for nearly every activity in my life, the things I was passionate about, the ups, the downs, the good, the bad.
They merely became the means to an end. Drinking.
I knew I had to do something.
Could I get back the mind set and resolve to quit again?
Yes I did, and some!
My journey is your shortcut to success, however you want to frame it. Cutting back, drinking less, moderating or quitting altogether.
I discovered that willpower or "white knuckling" alone is not the answer, it's only part of the equation.
First and foremost you need to believe that change actually possible. Changing your relationship with alcohol is about acquiring knowledge, building emotion and taking action.
My story to find freedom from alcohol really started in 2007. It was a rather long process, but I learned a lot. I learned what works and what doesn't work. It has given me a lot of insight to where people have problems in their own journeys.
Insight on how to guide you to a place where you are not experiencing the same pain that I did when I was battling through on my own, literally against myself and our alcohol fueled society.
To read more about my own story, click on the button below.
I hope you find inspiration there..
How I Can Help You
about you
You have perhaps thought about one or two or even all of these statements at one time or another.
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You feel deep down that alcohol may be a problem for you but you just want to drink normally
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(I get it.. IF ONLY you could just DRINK NORMALLY like everyone else!)
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You wish you could moderate your drinking
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You feel that your alcohol use is holding you back
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You would really like alcohol to be less important
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You find the things that once lit you up, don't anymore
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You google all the questions about being an alcoholic, and apart from scaring the crap out of you, you can't truly identify with what they are saying
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You believe life without alcohol will be dull and boring
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You believe you need alcohol to relax, connect with others and enjoy any occasion
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There is never enough alcohol in the house once you start drinking
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You swear off drinking during the hangover but find yourself drinking again hours later
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You wonder if your drinking is bad enough to warrant change
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You are worried your drinking is physically damaging your health and mental wellbeing
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You employ mental gymnastics around wanting to stop but wanting to continue at the same time!
Giving time to any of these questions can be frightening, unnerving or downright terrifying in some instances.
Better questions might sound like -
"Would I actually feel better drinking less than I am now?"
"Would my life look better if I could just take it or leave it?"
You don't need to label yourself as an alcoholic or hit a rock bottom to change, you just need to be curious and ask the right questions.
Connect with me to find out more..
statement of integrity
As your Alcohol Freedom Coach, I am dedicated to supporting you on your journey to living a life that you are at peace with in your relationship with alcohol.
My commitment to this path comes from my own personal experiences.
I first stopped drinking in 2007 and stayed alcohol-free until 2016 using willpower alone. It was challenging. After drinking again for a period, I found a better way in 2021 through the This Naked Mind methodology.
This approach helped me change my beliefs about alcohol and lose the desire for it completely. Since then, I have been living an alcohol-free life and as your Coach I intend to remain so for life. This is the foundation of my integrity and effectiveness as your coach, I see no advantage or benefit in the partaking of alcohol at all.
I am fully committed to my own alcohol freedom and to helping you achieve yours. My journey shows that freedom from alcohol is possible from where ever you start, at what ever your level of drinking is, it’s never too late and I am here to guide you through it.
Thank you for trusting me as your Coach. Let's work together to change your relationship with alcohol.
Sincerely,
Tony Richardson
Sobertides - Alcohol Freedom Coach