SOBER TIDES
Aussie Bloke's Alcohol Freedom Coach
The
I help blokes say goodbye to booze, take back control and feel bloody good about life again!
"Many people dream of doing the impossible and aren't even doing the possible!" -Kevin B Johnston
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welcome
Welcome to Sobertides
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G’day, I’m Tony, a certified This Naked Mind coach and the bloke behind Sobertides. I created this space because I saw a real need:
Something for Aussie men who want to change their relationship with alcohol but feel like most of what’s out there just doesn’t speak to them.
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Now, much of the quit literature material is written by women, mainly for women. Absolutely nothing wrong with that, and while the information and stories are valid and valuable, they often don’t reflect the male experience.
Women are well served by some amazing female coaches and there are many more female coaches than male.
(In fact I'm one of two male Certified This Naked Mind Coaches in AUSTRALIA!)
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So, my Alcohol Freedom Coaching and my Online Courses are focused on the Aussie bloke, based on my own life experiences and my convoluted journey to freedom from alcohol's grip.
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In fact I’ve had two very different journeys with alcohol. The first time I quit, I leaned heavily on the AA literature. It kept me sober for almost nine years but it left me feeling broken, full of shame, and like I was constantly one bad day away from slipping.
When I lost a close friend suddenly, I had no tools to handle the grief and I ended up back in old drinking patterns for another five years.
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I knew I wanted out, but I couldn’t go back to the same approach. That’s when I found the "This Naked Mind" book and for the first time, something made sense. The guts of it wasn’t about willpower or labelling myself like I had been doing! It was about understanding how alcohol affects the brain, breaking the beliefs I’d carried for years, and building real freedom. A method that worked.
And it worked in a way that I felt really good.
Gone were the feelings of being different, of being diseased and not like a normal drinker. So much so I became a This Naked Mind certified coach to spread the word and help those stuck in their drinking habits.
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Now, I help other blokes find that same freedom without shame, guilt, or deprivation. My coaching and courses are designed for the everyday Aussie man who’s ready to take back control, make sense of what’s going on, and create a better life on his own terms.
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If this sounds like what you’re after, let’s have a yarn.
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To explore how my tailored coaching and online courses can help you regain control over your relationship with alcohol, schedule a no-obligation FREE Strategy Call with me today.​
About me
"My journey is your shortcut.."
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So what qualifies me to be a Certified This Naked Mind Coach and how did I get here?
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I've had careers in the Australian Defence Force, RAAF. Private sector IT contracting and training, then finally a stint in the State Public Service as an IT infrastructure engineer. Drinking through my life figured prominently, especially in the early years.
My specialty was binge drinking.
I semi-retired in December 2021 after being in the workforce some 46 years.
Part of my retirement plan was to actually give up drinking (again) which I did in April 2021.
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In early 2022 after about 12 months of living alcohol free using the This Naked Mind book and online resources to change the way I felt about alcohol, the opportunity came up to do the coach training.
It was a big step but I felt I had enough years of sobriety/being alcohol free (Nearly 10 years total at that stage) to have experienced all the things living alcohol free.
You know, the things that we normally soak with alcohol like Christmas, New Years, birthdays, weddings, engagements, funerals, BBQ's, going to the beach, the pub, the restaurant and so on. I felt there weren't many new things left to try without alcohol so I felt ready to go into coaching.
(You can read more about my alcohol story in the More About Me page.)
What a huge learning curve, I mean I had been an instructor/trainer for many years in the RAAF and in private contract training roles, so I knew what imparting knowledge was about in the classroom.
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But wow coaching was a different ballgame. The training lasted 6 months and covered all of the methodology that the This Naked Mind training delivers. My skills were updated further with new curriculum and certification in 2024.
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​Since certification and taking on clients I have found my own experiences with alcohol, the good, the bad and the ugly to be a valuable resource in understanding where clients are stuck and where I can help them achieve the breakthroughs they need.
I used to wonder why I went through so much crap in the past but now realise it's the part that I pull from the most to engage, share and connect with my clients.
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My personal journey took many years but I like to say it's a shortcut for my clients. I have so much clarity and insight into the ups and downs, pitfalls and highlights, challenges and triumphs that I can move my clients through the maze of habit change much faster than if they were doing it alone.
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​I've been through the maze and successfully come out the other side, let me guide you to your goal.
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If I sound like someone you could relate to and work with book that FREE Strategy Call today!
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Do it sooner rather later.. its never too late or too early to change your relationship with alcohol!​​
How I Can Help You
about you
Maybe you've had similar thoughts to these, maybe just one or two..​
This was me at one time or another,
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You feel deep down that alcohol may be a problem for you but you just want to drink normally
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I get it, IF ONLY you could just DRINK NORMALLY like everyone else, without consequence.
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You wish you could moderate your drinking
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You feel that your alcohol use is holding you back
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You would really like alcohol to be less important
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You find the things that once lit you up, don't anymore
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You google all the questions about being an alcoholic, and apart from scaring the crap out of you, you can't truly identify with what they are saying
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You believe life without alcohol will be dull and boring
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You believe you need alcohol to relax, connect with others and enjoy any occasion
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There is never enough alcohol in the house once you start drinking
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You swear off drinking during the hangover but find yourself drinking again hours later
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You wonder if your drinking is bad enough to warrant change
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You worry your drinking is physically damaging your health and mental wellbeing, usually at 2am in the morning
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You employ mental gymnastics around wanting to stop but wanting to continue at the same time!
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Sometimes you don't even like the thought of drinking alcohol, but you feel you need to drink it anyway.
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Giving time to any of these questions can be frightening, unnerving or downright terrifying in some instances!
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Better questions might sound like -
"Would I actually feel better drinking less than I am now?"
"Would my life look better if I could just take it or leave it?"
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You don't need to label yourself as an alcoholic or hit a rock bottom to change, you just need to be curious and brave enough to ask yourself those same questions.
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Connect with me to find out more..
statement of integrity
As your Alcohol Freedom Coach, I am dedicated to supporting you on your journey to living a life that you are at peace with in your relationship with alcohol.
My commitment to this path comes from my own personal experiences.
I first stopped drinking in 2007 and stayed alcohol-free until 2016 using willpower alone. It was challenging. After drinking again for a period, I found a better way in 2021 through the This Naked Mind methodology.
This approach helped me change my beliefs about alcohol and lose the desire for it completely. Since then, I have been living an alcohol-free life and as your Coach I intend to remain so for life. This is the foundation of my integrity and effectiveness as your coach, I see no advantage or benefit in the partaking of alcohol at all.
I am fully committed to my own alcohol freedom and to helping you achieve yours. My journey shows that freedom from alcohol is possible from where ever you start, at what ever your level of drinking is, it’s never too late and I am here to guide you through it.
Thank you for trusting me as your Coach. Let's work together to change your relationship with alcohol.
Sincerely,
Tony Richardson
Sobertides - Alcohol Freedom Coach